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As most people who are interested in mobile technology probably already know, the annual Mobile World Congress 2012 is gearing up to start on the 27th. The event is one of the most important in the mobile industry and will run through 1 March in Barcelona, Spain.

Whist the Consumer Electronics Show is the highlight of the electronics showcases, the Mobile World Congress spotlights just mobile technology, accessories, apps and programs.

In years prior, mobile phone manufacturers, app developers and service providers held press conferences, held and attended lectures and symposiums and rolled out the red carpet on opening day. That day, the 27th of February still has those events, but more attendees hold major press conferences on the 26th instead of waiting until the 27th and losing half the press crowds.

Samsung, HTC, Huawei and a few other major players have already scheduled their ‘media events’ and sent invitations for their press conferences on the eve of the MWC.

At least once each day, there is a keynote speech, and those presentations are given by trend-setters, establish leaders of the mobile industry. To date, here are only a few of the scheduled speakers and topics to which we can look forward to hearing.

Warren East, CEO of ARM, will be speaking, as will Franco Bernabe, Chairman and CEO of Telecom Italia Group and Ralph de la Vega, President and CEO of AT&T Mobility and Consumer Markets, AT&T. Brian Dunn, CEO of Best Buy, and many others will be joining them.

App contest are many during the Mobile World Congress. Established developers compete against each other, and laymen developers can submit their concept apps in competition with each other and consideration for purchase by the Big Dogs.

And lest we forget, mobile phone and tablet makers often introduce major products in and around MWC time, and that’s when we have the most fun. We’re looking forward to getting our hands on some of those new mobiles and tablets we’ve been writing about and getting a much closer look at them beyond the showcase information we’ve gotten.

What mobile phone or tablet are you looking forward to seeing in stores and online soon?