SMS safety scheme launched in New Zealand

Vodafone has launched an SMS tracking service allowing its users in New Zealand to record their location during a journey home.

If a user feels concerned or threatened at any stage they can send a free text message to the number 7233 (SAFE) with details of their location. The message is then stored with a timstamp in case they go missing.

The text message is followed by an automated response with details of the emergency services number in case assistance is required.

Raphael Hilbron, head of Corporate Responsibility at Vodafone, said the initiative would provide their two million customers with greater peace of mind – no matter where in the world they were.

According to Vodafone NZ the idea came about after the abduction and murder of a German tourist in the area.